Line Friends Hollywood

For the uninitiated, the company sells clothing, accessories, stuffed animals and more, based on cutesy characters featured in the Line messaging app, which is wildly popular in Japan, Thailand, Taiwan and South Korea. The product design might draw comparisons to Hello Kitty.

After Times Square in New York City, their Hollywood store is Line Friends’ second U.S. location. Even weeks after opening, the line to enter the store stretched around the block and down Hollywood Boulevard.

The space includes a simple but effective lighting package. Track lighting systems provided general and directed lighting for the store floor, while receptacles powered integrated shelf lighting.

With the prominent brand’s world famous location and tight schedule, Line Friends showcases Team ALBD’s ability to deliver on time and on the big stage.